On Saturday, May 30th, over 70 artists and thousands of fans came together for Quarantine Comes Alive, a virtual music festival that raised money for a litany of charities via the comprehensive PLUS1 COVID-19 Relief Fund.
The 15-hour livestream marathon featured new contributions by an array of amazing artists from around the world. It was a lot to take in and you surely missed at least a few of the many performers, so we’ll be rolling out the individual segments over the next few weeks to highlight each of the individual performances.
Early on in the day, the core trio comprising Memphis blues/soul outfit Southern Avenue—vocalist Tierinii Jackson, drummer Tikyra Jackson, and guitarist Ori Naftaly—captivated the remote Quarantine Comes Alive crowd with a three-song set featuring performances of “Switchup” (from the band’s 2019 LP, Keep On), George Jackson‘s “Slipped, Tripped and Fell In Love” (which they recorded for their self-titled 2017 LP), and “It’s Gonna Be Alright” (which also appeared on 2017’s Southern Avenue).
As Tikyra Jackson told Live For Live Music about the performance, “With everything going on today in the world, the opportunity to spread love and joy through our music with Quarantine Comes Alive definitely put a huge smile on our faces and lifted our spirits! While we are home staying safe, affording the opportunity to perform some of our favorites like ‘Switchup’ and ‘It’s Gonna Be Alright’, we hope listeners and viewers continue to sing and dance and carry a message of perseverance and positivity through these times. Thank you Quarantine Comes Alive for giving us a platform to spread good vibes, and supporting musicians and performers alike during a time like today!”
If you enjoyed the performance, the band asks that you make a donation on their behalf to the Music Export Memphis COVID-19 Relief Fund here. Watch the full Southern Avenue set from Quarantine Comes Alive below:
Southern Avenue – Quarantine Comes Alive – Full Set
Setlist: Southern Avenue | Quarantine Comes Alive | 5/30/20
Set: Switchup, Slipped, Tripped and Fell in Love, It’s Gonna Be Alright
Presented by Live For Live Music in partnership with PLUS1 and Nugs.TV, Quarantine Comes Alive was conceived as a way to celebrate and support musicians, provide fans with unique musical experiences from the comfort of their couches, and raise money for comprehensive COVID-19 relief during this time of uncertainty. The $160k+ in donations raised from the event will be split evenly between the artists on the bill and the PLUS1 COVID-19 Relief Fund, which works directly with leading non-profit organizations like Sweet Relief, MusiCares, Center for Disaster Philanthropy, World Central Kitchen, Partners In Health, Trans Lifeline, and Backline to provide aid where it’s needed most. For more information, head here.
In other Southern Avenue news, drummer Tikyra Jackson was recently elected as the Memphis Chapter Governor for the Recording Academy. “I’m pleased to announce that I was elected Governor for the Recording Academy / GRAMMYs Memphis Chapter,” Jackson mentioned in a statement shared to her Instagram on Tuesday. “It’s an honor to join a community that fights for creators’ rights, advocates to keep music in our schools, and helps the music community in times of need.”
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I’m pleased to announce that I was elected Governor for the @recordingacademy / GRAMMYs Memphis Chapter. It’s an honor to join a community that fights for creators’ rights, advocates to keep music in our schools, and helps the music community in times of need. #WeAreMusic