Concord Music Group and Rhino Entertainment have announced a joint campaign to celebrate the 60th anniversary of Stax Records, Memphis-bred studio and home to the sounds of Otis Redding, Booker T & the MGs, Isaac Hayes, The Staple Singers, Carla Thomas, Rufus Thomas, Johnnie Taylor, Eddie Floyd, William Bell, Sam & Dave, Albert King, Mable John, The Mad Lads and many more.

For the love of the music, this marketing collaboration will mark the first since Atlantic Records split with Stax Records in 1967. In honor of Soulsville, USA, curated collections of some of the greatest Stax music will be released on new hits compilations, vinyl LPs, digital hi-resolution remasters and deluxe boxed sets.

The campaign kicks of May 19th with the launch of the Stax Classics series, which consists of “ten wallet-friendly collections, each highlighting one of the label’s biggest stars with 12 choice tracks and insightful new liner notes,” according to the press release. “Available on CD and at all digital retailers and streaming services, these albums will celebrate the prolific Stax careers of Otis Redding, William Bell, Johnnie Taylor, Carla Thomas, Booker T & The MGs, The Dramatics, Albert King, Sam & Dave, Isaac Hayes and The Staple Singers,” respectively.

Additionally, both Concord and Rhino will reissue a variety of iconic Stax albums on vinyl throughout the year, including a 50th anniversary pressing of Otis Redding, and Carla Thomas’ King & Queen (Rhino), Melvin Van Peebles’ soundtrack to the groundbreaking Sweet Sweetback’s Baadasssss Song (Concord), rarity John Gary Williams from The Mad Lads front man (Concord) and Otis Redding’s 1965 classic The Great Otis Redding Sings Soul Ballads (Rhino).

Also, the forthcoming 4-CD anthology Isaac Hayes: The Spirit of Memphis (1962-1976) will be released in August, 2017 to coincide with the multitalented artist’s 75th birth anniversary.

In addition, both labels will collaborate on a three-CD Stax 60th set, plus a new installment in the critically acclaimed Complete Stax Singles boxed set series. Volume Four will focus on the diverse nature of the label’s catalog, featuring singles released not only on Stax and Volt, but also Enterprise, Hip, Chalice, Gospel Truth and more.

For more information, head here. Listen below: