[UPDATE 4/5/24]: SweetWater 420 Fest has detailed a number of changes to its 2024 event, set to take place at Pullman Yards in Atlanta, GA just over two weeks from now on April 21st and 22nd. In addition to revealing a pared-back lineup for the 2024 event, the festival’s website now notes, “420 Fest is now free with a donation to Waterkeeper Alliance.”
In an Instagram post, festival organizers noted, “SweetWater’s changing up the lineup and cutting ticket prices for this year’s SweetWater 420 Fest. We’re taking a trip back to our roots and will be hosting a more intimate festival that’s focused on killer jams, heady brews, and supporting our long-time friends at Waterkeeper Alliance, who are fighting to protect clean water around the world.”
Per the festival’s updated ticketing FAQ page, “General admission will be provided each day in exchange for a $10 donation to the Waterkeeper Alliance. Kush VIP tickets are available $97 for single day and $160 for 2-day. Ticket price includes a $10 donation to Waterkeeper Alliance per day attended; access to air-conditioned restrooms; access to SweetWater Boathouse featuring relaxed seating and a private bar; unlimited access to Kush viewing area at stage; private bars with drinks available for purchase; complimentary mobile charging stations; and same-day re-entry.”
Those who purchased tickets have been issued refunds via the event’s ticketing partner, Ticket Spice. As a note on the event site adds, “To show our gratitude for their support, those who purchased tickets can redeem a free ticket through a direct link they will receive by email. Detailed instructions on how to redeem free tickets will be emailed to ticket purchasers.” Find complete updated ticketing details for SweetWater 420 Fest 2024 here.
The artist lineup for the event has also been downsized to roughly half of its original size, with previously announced appearances by Beck, Black Pumas, Cory Wong, moe., Slightly Stoopid, Houndmouth, Ripe, Hayes and the Heathens, lespecial, Couch, Fireside Collective, The Psycodelics, and Emily Wolfe now cut from the list. The streamlined lineup will still feature performance by previously announced acts Gov’t Mule, Grace Potter, St. Paul & The Broken Bones, Larkin Poe, Andy Frasco & The U.N., Big Gigantic, Trombone Shorty & Orleans Avenue, Papadosio, Little Stranger, Hedonistas, and the winner of the event’s Battle of the Bands (TBA) performing on a single stage. The event will also host a Friday night pre-party at the SweetWater Taproom on April 19th featuring Late Night Radio, Eddie 9V, Sicard Hollow, and Jive Talk.
Until 2022, SweetWater 420 Fest was held in Atlanta’s Centennial Olympic Park. Last year, the event moved to SweetWater’s brewery for a pared-back 2023 edition. Though no official reason was given for the move away from Centennial Olympic Park in 2023, the change happened shortly after the state’s expansive Constitutional Carry law went into effect, effectively making enforcement of a firearm ban in publicly-owned Olympic Park legally impossible.
420 Fest initially aimed to return the event to its formerly expansive scale in 2024 at Pullman Yards. As Tilray Brands’ president of U.S. beers Ty Gilmore said in early February, “420 Fest is back, and we’re gearing up to throw one of the biggest parties yet. In true SweetWater 420 Fest spirit, we’re bringing the hottest acts in music to the heart of the South’s craft beer revolution. We’re excited to start a new chapter for 420 Fest in partnership with Pullman Yards, which is the perfect venue for this beloved event.” Event organizers did not provide an official reason for the update to the festival’s format.
Below, view the updated artist lineup and performance schedule for the free, streamlined 2024 edition of SweetWater 420 Fest at Atlanta, GA’s Pullman Yards on April 20th and 21st. For more information, head here.
[2/12/24]: Original Headline: SweetWater 420 Fest Reveals 2024 Lineup: Beck, Slightly Stoopid, Gov’t Mule, Big Gigantic: SweetWater 420 Fest has revealed the lineup of artists for the festival’s 2024 debut at Pullman Yards in Atlanta. Beck, Slightly Stoopid, Big Gigantic, and Gov’t Mule lead the diverse slate of acts set to play on April 21st and 22nd.
Also aboard the well-rounded artist roster are indie psychedelic-soul band Black Pumas, New Orleans staple Trombone Shorty, funky Vulfpeck regular Cory Wong, rocking songstress Grace Potter, luminary jam band moe., eight-piece soul outfit St. Paul & The Broken Bones, and recent Grammy-winning roots duo Larkin Poe. The rest of the 2024 SweetWater 420 Fest lineup is rounded out by Houndmouth, Ripe, Andy Frasco & The U.N., Hayes & The Heathens, Little Stranger, Papadosio, lespecial, Couch, Fireside Collective, The Psycodelics, Emily Wolfe, Bombargo, Hedonistas, and Connor Clark & Blue Rhythm Revival. Doom Flamingo vocalist Kanika Moore and rising Nashville guitar prodigy Grace Bowers will serve as the weekend’s artists at large.
Tickets for SweetWater 420 Fest 2024 are on sale now. This year will mark the long-running festival’s first edition at Atlanta’s multi-purpose Pullman Yards where organizers have promised both indoor and outdoor stages as well as local vendors, food trucks, workshops, an artist market, the Planet 420 non-profit village, and more. The festival was held at Centennial Olympic Park until 2023 when it scaled down and moved to SweetWater Brewing Company‘s Atlanta location. Though no official reason was given, the move happened shortly after the state’s expansive Constitutional Carry law went into effect, effectively making enforcement of a firearm ban in publicly-owned Olympic Park legally impossible.
“420 Fest is back, and we’re gearing up to throw one of the biggest parties yet,” Tilray Brands’ president of U.S. beers Ty Gilmore said. “In true SweetWater 420 Fest spirit, we’re bringing the hottest acts in music to the heart of the South’s craft beer revolution. We’re excited to start a new chapter for 420 Fest in partnership with Pullman Yards, which is the perfect venue for this beloved event.”
For more information on the 2024 edition of SweetWater 420 Fest, visit the festival’s website. View the full lineup below.
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