Taylor Swift's 'The Eras Tour' By The Numbers: $2 Billion In Ticket Sales & Other Staggering Stats

After two years of selling out stadiums and boosting local economies around the world, the numbers are in for the Taylor Swift The Eras Tour. Chief among the tour’s achievements is a total of $2,077,618,725 in ticket sales, double the gross ticket sales of any other concert tour in history and roughly equivalent to the GDP of the Caribbean island of Saint Lucia.

Following the final show of The Eras tour on Sunday at the BC Place in Vancouver, BC, Swift’s touring company shared the long-speculated official numbers with The New York Times. All 149 of the tour’s shows sold out, with the company recording 10,168,008 attendees equaling an average of $204 per seat at each show—much higher than the $131 average for the top 100 tours in the world, according to industry tracker Pollstar. These numbers dwarf the stats of Coldplay‘s Music of the Spheres World Tour, which Billboard crowned in August as “the biggest rock tour of all time” with $945 million in sales for over eight million tickets across 156 dates.

Of all of Swift’s concerts on The Eras Tour, the largest one was in Melbourne, Australia on February 16th, 2024 when 96,006 fans packed the Melbourne Cricket Ground. In response to the unprecedented demand, the Australian government declared the shows a “major event,” which resulted in increased penalties for scalping and misleading advertisements. Swift’s longest stay of the tour was for eight nights at London’s Wembley Stadium where she performed to 753,112 total fans—which The New York Times points out is about the population of Seattle.

Taylor Swift Melbourne Supercut – February 2024

[Video: RogGigVids]

These financial numbers don’t even include the secondary market, where tickets were re-sold at astronomical markups. Following the tour’s first U.S. leg in August 2023, an analysis from Business Insider found that the average cost for a North American re-sale ticket was $3,801. For the tour closer in Vancouver, re-sale platform Victory Live stated that the average cost for a ticket was $2,952 across the three nights. Unsurprisingly, industry leader StubHub stated that the Taylor Swift Eras Tour pulled in the biggest numbers of any tour in the service’s two-decade history. In light of the inflated re-sale ticket prices for North American shows, many fans found it cheaper to fly to Europe and attend one of Swift’s many international dates.

In light of her historic Eras Tour payday, Swift also doled out massive bonuses to her road crew. Per a People exclusive, the singer handed out a total of $197 million in bonuses to everyone who helped pull off the 149 shows across five continents.

Another important missing piece of the financial picture is Swift’s merchandise sales which, unlike re-sale tickets, actually generated profits for Swift. The demand for The Eras Tour merch was so great that many stadiums opened a day in advance just to sell t-shirts to fans, many of whom didn’t even have tickets to the shows.

In addition to logging record financial numbers around the globe, the Taylor Swift Eras Tour became a focal point of popular culture for over two years. Even those who quarantined themselves from the pop star’s music were unable to escape the tour’s far-reaching effects, starting with the chaotic pre-sale that crashed Ticketmaster. The fallout from The Eras Tour pre-sale in 2022 led to a bipartisan congressional hearing in January 2023, followed by a trickle of state-by-state ticket reform that is beginning to scratch the surface of an industry-wide issue. In August of this year, the Department of Justice filed an antitrust lawsuit against Ticketmaster and its parent company Live Nation Entertainment, accusing the country’s largest concert promoter of acting as a monopoly and edging out fair competition, The results of that case are still ongoing and will rest in the hands of President-elect Donald Trump‘s incoming administration.

Beyond the musical realm, NFL fans saw a barrage of Taylor Swift coverage when the singer-songwriter began a relationship with Kansas City Chiefs tight end Travis Kelce. Seizing an opportunity to bring in new viewers, the NFL leaned heavily on the romance between the Super Bowl champion and the pop superstar—and saw significant boosts in TV ratings at the many games she attended to cheer on her boyfriend.

At the box office, Taylor Swift: The Eras Tour concert film smashed records with $93 million in ticket sales during its opening weekend via an exclusive partnership with AMC Theaters. The film ultimately brought in $261 million in worldwide grosses, disrupting the film industry as Universal Pictures and Paramount Pictures adjusted the release of major motion pictures so as not to compete with Swift’s movie. Following the theatrical run, Swift inked a streaming deal with Disney+ and published a 256-page hardcover tour book through Target which sold 814,000 copies its first two days on the shelf.

Swift’s influence reached into world affairs when authorities foiled a terrorist bomb plot targeting her three shows in Vienna. On a local scale, Minnesota and Cincinnati, OH both declared “Taylor Swift Days” in observance of the musician’s visit to their respective locations. Following a year of touching nearly every facet of popular culture with a butterfly-like effect, Swift was crowned Time‘s “Person of the Year” for 2023.

With the release of The Tortured Poets Department—her third album since starting The Eras Tour, including two re-recordings of old albums—Swift’s domination will extend into the new year. This week, the album returned to No. 1 on the Billboard 200 album chart for its 16th week. At the 67th Grammy Awards on February 2nd, 2025, Taylor is up for six Grammys including Album of the Year for Tortured Poets Department.

As The Eras Tour fades from headlines, the question is how will Swift top such a world-changing event? The answer is not clear yet—but whatever it is, you can bet you’re going to hear about it.