2016 was a historic year for the concert ticketing industry, especially with President Obama’s notable decision to enact the BOTS Act forbidding the use of bot software to purchase tickets. In that spirit, the ticket company Ticketfly has teamed with the company Lyte to operate a secure marketplace for fans to buy and sell tickets, fan-to-fan.
“For many years I have mulled over how to best tackle the safe and secure resale of tickets for our clients and ticket buyers,” said Andrew Dreskin, Ticketfly’s CEO and co-founder, in a statement. “One that keeps the tickets in the hands of true fans, keeps control of the experience in the hands of our clients, ensures that the house is full for the artists, and renders obsolete scalpers who leach off the primary ecosystem. Lyte is that answer. We are delighted to be in business with these guys.”
Ticketfly and Lyte will verify the exchange of tickets for sold out shows, thus working to reduce fraudulent ticket sales and keep tickets in the hands of actual fans. The partnership also serves to benefit artists by reducing the “no-show rate” of attendees, allowing musicians to play in front of more people for their performances. The Lyte/Ticketfly partnership will be launched at a handful of venues, including The Bomb Factory and Trees in Dallas Marathon Music Works in Nashville; Bimbo’s 365 Club in San Francisco; and Whitewater Music Amphitheatre outside of Austin.
You can find out more about Lyte by heading to their official website.