For decades, Ben & Jerry have been making delicious ice cream, paying homage to their favorite musicians, and educating the masses on important societal issues in the process. The Vermont-based ice cream magnates have never been shy about their appreciation for the jams, with flavors like “Cherry Garcia,” “Phish Food,” “One Love,” and more serving as a tip of the had to hippie-friendly legends like The Grateful Dead, Phish, Bob Marley and more. Now, the company has announced the debut of a new “limited batch” flavor called “One Sweet World,” an apparent nod to the Dave Matthews Band song of the same name, to benefit those striving for racial and economic equality in our country. The limited-time flavor consists of coffee caramel ice creams with fudge chunks & swirls of marshmallow & salted caramel.
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According to the flavor’s page on the Ben & Jerry’s site, “From LGBTQ rights and marriage equality, to Occupy Wall Street, Ben & Jerry’s has used the power of its business to motivate its fans and promote policies that advance the cause of social justice. This commitment is as strong today as it has ever been. As part of that commitment, Ben & Jerry’s will donate a portion of the sales of One Sweet World to support those working at the intersection of economic and racial justice.”
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The campaign is part of their “Dig Deeper” initiative, described by the company as “a journey to better understand the issue of race in our country, to acknowledge the existence of systemic racism and the implicit biases that all of us carry—and to join hands and move forward together.”
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Although Dave Matthews Band’s name isn’t directly tied to this batch, the connection between Ben & Jerry’s “One Sweet World” is relatively blatant. Matthews has an existing relationship with the ice cream makers (he has his own official flavors “Dave Matthews’ Magic Brownies” and “One Sweet Whirled”). The allusion to the DMB song also resonates with the band’s own recent humanitarian efforts. In the wake of the racially-motivated violence in their hometown of Charlottesville, VA this summer, Matthews reunited his full band for the first time in over a year along with Stevie Wonder, Pharrell Williams, Justin Timberlake, Chris Stapleton, Ariana Grande, The Roots, Brittany Howard, Cage The Elephant, and more at UVA Scott Stadium for the “Concert For Charlottesville, a benefit show meant to serve as a call for unity in a time of hate and violence.
You can read about the limited Ben & Jerry’s “One Sweet World” Ice Cream flavor here. For more information on the company’s racial equality promotion efforts via their “Dig Deeper” campaign, head to the initiative’s website.
Listen to the sunny sound of late saxophonist LeRoi Moore on “One Sweet World” from the band’s acclaimed “Live At Piedmont Park” live album below:
While Dave Matthews Band continues their temporary live hiatus, fans can still catch Dave with guitarist Tim Reynolds at Dave and Tim Riviera Maya, an all-inclusive Mexican resort destination event set to take place January 12-14, 2018 in Riviera Maya, MX. The three concerts will take place at the Barceló Maya Beach Resort, sitting on a mile-long stretch of white sandy beach that features breathtaking landscapes and pools scattered throughout the property. The weekend will also feature performances from Brandi Carlile, Bela Fleck & Abigail Washburn, and Joseph.
For more information, or to purchase tickets, head to the event website.
