As social distancing guidelines continue to prohibit fans from attending concerts, Live Nation Canada and Budweiser have elected to bring concerts to fans. The two companies have announced the launch of Budweiser Stage at Home, a new televised concert series.
While remotely streaming concerts is obviously nothing new, Budweiser Stage at Home will bring a higher level of production quality to the table. As Toronto’s Budweiser Stage remains closed, Live Nation and Budweiser have elected to bring the same caliber of concerts directly to fans’ homes.
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The series will be streamed on Citytv.com as well as Live Nation’s newly launched virtual music platform, Live From Home. The first one-hour installment of Budweiser Stage at Home on May 30th will feature a concert by The Black Crowes, with brothers Chris and Rich Robinson performing from their respective homes. Additionally, the May 30th broadcast will feature Canadian rock group The Trews, broadcasting a performance from Iguana Studios in Toronto. Live Nation Canada’s head of industry relations, Joey Scoleri, said of the program,
The most important part of this story is that positive things are happening in our industry and no one’s throwing in the towel. We’re doing everything we can to stay engaged. We know fans want to come back to concerts. That’s been overwhelmingly expressed by fans so they’ve hung onto their tickets. It’s part of who we are, to gather and listen to music.
On June 6th, Budweiser Stage at Home will feature performances from Canadian acts Blue Rodeo and Alan Doyle. According to Billboard, details on two more Saturday night performances are still being finalized by Live Nation and Budweiser.
“Artists are doing their own thing online, and they’re doing these Zoom calls and different ‘at home’ types of presentations,” Scoleri said. “We wanted to do something that stepped up the production and used cameras and had a little bit more showbiz to it. We’re using high quality equipment and real cameras, and professional engineers on both audio and video.”
Each episode will be hosted by Tara Slone, who rose to prominence as a contestant on Rock Star: INXS, the reality show where singers competed for the chance to front INXS following singer Michael Hutchence‘s death in 1997. Additionally, each episode will feature interviews with the performers as Slone hosts the program from the indefinitely-closed Budweiser Stage. According to Live Nation Canada, the series is currently set for four installments.
Tune into Budweiser Stage at Home Saturdays at 8 pm via Citytv.com or Live From Home.
[H/T Billboard]