Allow me to reintroduce myself: my name is Hov, H to the O-V, I used to move pizzas by the O-Z.
Jay-Z is getting into the pizza business, with his investment firm recently pledging $16.5 million to a new robot pizza truck startup. Stellar Pizza will soon launch as Los Angeles’ premiere pizza shop with pies made entirely by robots.
Founded in 2019 by former SpaceX engineers Benson Tsai, Brian Langone, and James Wahawisan, the company aims to solve restaurant industry issues of rising labor costs and expensive real estate by adopting robotic cooks and eventually automatic drivers. Using conveyor belt technology, robots assemble the pizza from dough to sauce to cheese to toppings.
Currently capable of churning out 420 pies a day at five minutes a piece, the company hopes to cut that down to 45 seconds and will eventually allow customers to order remotely with a pizza delivered to their doorstep via an automated driver. For now, there is still a human on hand to cut and box the pizza. Stellar Pizza will debut this fall on campus at the University of Southern California.
The investment is the latest from Jay-Z’s venture capital firm Marcy Venture Partners. So far the rapper-turned-entrepreneur has staked claims in the psychical therapy technology company Therabody and Rhianna‘s Savage x Fenty clothing brand.
Taste testing pizza made by a robot