As Lake Street Dive approaches the release of Obviously this Friday via Nonesuch Records, the band has shared a new music video for “Hypotheticals”. The previously-released single appeared as the third of five tracks shared ahead of Obviously‘s arrival.
Produced and directed by Oskar Peacock, the video for “Hypotheticals” is inspired by the 19998 Jim Carrey film The Truman Show as bandmembers appear on a myriad of screens. Before a background reminiscent of the black-and-white floors of Twin Peaks, the band’s performance is indicative of a more corporal world. The song itself coalesces with the video as vocalist Rachel Price sings of all the “Hypotheticals” that have been playing out in her mind.
“With all of the uncertainties in the world and in this song, it is a comfort to know definitively that it is VERY FUN to sing and dance with your friends and bandmates,” bassist Bridget Kearney said in a press release. “How did it take us 16 years of being a band to make this discovery? It would seem, for lack of a better word … Obvious. All in good time, though. Now we know. Hoping everyone out there has as much fun singing and dancing to this song as we did while making this video.”
Related: Lake Street Dive Explores Gender Inequality On “Being A Woman” [Listen]
Watch the new music video for “Hypotheticals” by Lake Street Dive below. The band is set to appear on The Late Show with Stephen Colbert tonight, March 11th, and on CBS This Morning: Saturday Sessions on Saturday. Obviously is still available here for pre-order.
Lake Street Dive – “Hypotheticals” (Official Music Video)
[Video: Lake Street Dive]