Pearl Jam has found some creative ways to tease fans with new music ahead of their Gigaton album release on March 27. After sharing the first single “Dance of the Clairvoyants” in traditional fashion, the band snuck a debut of “River Cross” into a Verizon Super Bowl commercial earlier this month. Now in their latest stunt, Pearl Jam has shared a preview of their most recent single, “Superblood Wolfmoon”, but fans must point their smartphone at the moon to listen. Seriously.
In partnership with Powster, Pearl Jam has launched a website that allows iOS and Android users to locate the moon with their camera. The music begins when Earth’s natural satellite enters the crosshairs. An animation then takes over, depicting an animated Super Blood Wolf Moon with band members performing around the moon.
In a press release, Powster CEO and creative director Ste Thompson expressed his excitement: “We’re honored to be working with Pearl Jam to bring their music to life through technology blended with the elements of nature that inspired their tone,” he said. “This activation displays their innovation and creative energy going into their new album.”
Click here to listen to the latest Pearl Jam release, “Superblood Wolfmoon”.
In addition to their album release on March 27th, Pearl Jam has an extensive 2020 spring tour scheduled through March and April, including a special performance at the Apollo Theater in Harlem, NY on March 26th. Visit their official website for tickets and more information.