Ticketmaster is preparing to roll out a refund plan for concerts and tours that have been postponed due to the ongoing global health crisis.
Similar to the plan announced on Friday by AEG Presents, Ticketmaster’s refund plan will reportedly begin on May 1st when ticketholders for shows that have been postponed will start receiving emails containing new dates and detailing options to initiate refunds. Fans will then have thirty days to request a ticket refund. Otherwise, purchased tickets will be honored at the rescheduled dates. The ticketing giant will also reportedly offer an option for ticketholders to apply their refunds to future shows through the Rock When You Are Ready program or donate their tickets to health care workers via the Hero Nation program.
According to a statement from Live Nation, Ticketmaster’s parent company, acquired by Billboard, “For cancelled shows fans can choose to receive up to 150% of their ticket value as Concert Cash, and for rescheduled shows they will receive Concert Cash once they attend the new date. Those looking for ways to give back can opt to donate their tickets to health care workers through Live Nation’s expanded Hero Nation program. And anyone who needs or wants their money back will have the option to get a full refund within 30 days once a show has been canceled or new dates have been finalized.”
The refund plan follows weeks of negotiations with major talent agencies including WME, Paradigm, CAA, ICM, and UTA as well as the various professional sports franchises vying to reschedule their games in the same arenas and stadiums as many of the rescheduled concerts.
Notes Billboard, “The large refund effort should cover most concerts and festivals through July. Tickets for events in August and the fall that haven’t been canceled will be addressed at a later date, if the shows do end up having to be rescheduled or terminated. Refunds for the NBA and NHL games are being controlled by the teams and leagues, Billboard has learned, and are still being worked through.”
You can read the full report here.