Willie Nelson and Luck Presents have announced their first annual cannabis convention, Luck Summit: Planting the Seed. The virtual event, hosted by singer-songwriter Nathaniel Rateliff, is set to run from April 26th through Willie’s birthday on April 29th, will benefit HeadCount‘s Cannabis Voter Project. The conference comes as ever more states begin to legalize recreational cannabis.

The virtual summit seeks to “destigmatize, educate, and promote cannabis culture in an informative and entertaining way” by showcasing the cannabis plant through various lenses including history, science, entertainment, and culture. In addition to panel discussions and keynote speakers, attendees will be treated to musical collaborations, comedy sketches, cooking demonstrations, health-focused activities, and more.

As Willie notes in a statement on the event, “I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower. God put it here. If He put it here and He wants it to grow, what gives the government the right to say that God is wrong?”

Tickets for the cannabis conference streaming event are available on a donation basis here. Donations generated from the virtual summit will benefit HeadCount’s Cannabis Voter Project, which informs, registers, and turns out voters who are interested in cannabis policy.

As Cannabis Voter Project director Sam D’Arcangelo notes in a press statement, “Willie Nelson is a music and cannabis icon, so of course we’re thrilled to partner. Texas and the rest of the United States are sitting at a cannabis crossroads right now. There’s no better time to celebrate how far we’ve come and have a conversation about where cannabis legalization goes from here.”

Willie Nelson and Luck Presents were in the news last week when they announced that they are lobbying Congress and President Joe Biden to recognize the days between 4/20 and Willie’s birthday on 4/29, or the “High Holidays,” as an official national holiday. Sign the petition to make the “High Holidays” an official national holiday here.