As states across the country continue to make moves in legalizing cannabis, more and more weed-loving visionaries and entrepreneurs are finding ways to capitalize on one of the fastest-growing industries in America. C.J. Wallace, the son of late hip-hop legend Christopher Wallace a.k.a. The Notorious B.I.G., is the latest entrepreneur hoping to cash in on America’s revived love for the chronic, joining the likes of cannabis visionaries ranging from Deen Ween and Margo Price to Willie Nelson and Action Bronson.
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According to a new report from Variety, Wallace, who acted in the 2009 biopic about his famous father, Notorious, is launching a new cannabis brand called Think BIG. The brand, which is a partnership with Lowell Herb Co., will look to produce a mix of cannabis products including pre-rolls, vapes, gummies, apparel, pens, and more. One of those pre-roll packs, “The Frank White Creative Blend,” is inspired by Christopher Walken‘s drug lord character in King of New York, who Biggie aligned himself with on “The What”, the track from the rapper’s 1994 debut album, Ready to Die (“The black Frank White is here to excite”).
The Notorious B.I.G. ft. Method Man – “The What”
The process of launching the new brand saw Wallace visit weed farms and greenhouses to put together the Frank White strain, which is a hybrid, Sativa-dominant blend.
Wallace was apparently inspired to enter the cannabis business when he heard about the journals his dad would write during his incarceration for marijuana possession charges. He was also partially inspired to enter the world of cannabis after seeing the health benefits it had on his autistic younger brother.
“The origins of Think BIG began with my youngest brother, Ryder. He was diagnosed with nonverbal autism when he was around two years old,” Wallace admitted in a recent interview. “He’s always struggled with coming up with phrases and words and figuring things out. Early on, the doctors wanted to prescribe him with pharmaceuticals like Ritalin, but my mom [Faith Evans] was against pharmaceuticals … We did our research and saw that there were so many other kids — not only autistic children but those with other disabilities — who had used cannabis to help treat their disability. It was really a no-brainer for us because we saw all of the benefits from cannabis and seeing how he had acted with us, it was immediate.”
Fans can head to Lowell Herb Co.’s website for more information on the brand.