Queen guitarist Dr. Brian May is stepping into the arena of personal fragrances in hopes of raising money to benefit wildlife preservation.

Revealed over the weekend, May teamed up with Italian luxury goods brand Xerjoff to launch the new ‘Save Me’ fragrance, which delivers the scents of sandalwood and badger in keeping with the line’s nature-inspired theme. Fans and smelly festivalgoers will have the chance to purchase an autographed 50ml bottle for a pricey $500, while a standard bottle runs for a bit more manageable $240. Fans will be quick to connect the fragrance’s name in alignment with the title of the 1980 song included on Queen’s 1980 album The Game.

Proceeds from the fragrance sales will go to benefit the Save Me Trust Foundation, a U.K.-based organization co-founded by May and Anne Brummer in 2010 that campaigns against fox hunting and badger culling.

Watch May introduce the new fragrance in the new video below which was shared to his Youtube over the weekend.

Brian May Introduces ‘Save Me’ Xerjoff Fragrance Line

[Video: BrianMayCom]

Queen + Adam Lambert released their first-ever live album and concert film, Live Around the World, this past October, which chronicles the band’s world tour efforts in recent years. The October release of the album and film came after May learned he had suffered a minor heart attack and compressed sciatic nerve in his back in the spring. The 73-year-old has since made a full recovery.

[H/T Billboard]